Warren wrote:
"These would be recognized as consistent based on the goodness and quality of life."

There is no problem if the believer has a life that allows for consistency, goodness and quality. However for a person struggling to live a life of brutality, poverty and sorrow the beliefs or promises that would appeal most would be those that would offer exclusive rights to an afterworld of luxury and a god who will reward the believer for the devotion of a life lived in his/her service. If the god required death then so be it. The hurt of living would be ended and eternity with the god would be the reward. People have always felt that gods (the divine) requires sacrifice.

To me it doesn't make much sense.