"Economics of Retailing" Paul Nystrom Hand Signed 5.5X3 Card For Sale

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"Economics of Retailing" Paul Nystrom Hand Signed 5.5X3 Card:
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Up for sale a RARE! "Economics of Retailing" Paul Nystrom Hand Signed 5.5X3 Card. 

ES-6280E

Paul

Henry Nystrom (January 25, 1878

– August 17, 1969) was an American economist, and professor of

marketing at Columbia University. He is

most known as pioneer in marketing and for his The

Economics of Retailing (1915) and his Economics of Fashion (1928).

Nystrom obtained his Ph.B. from the University of Wisconsin in

1909, and his Ph.M. in 1910, and his Ph.D. in 1914 under William Amasa Scott (1862–1944).

Nystrom started his academic career as Assistant Professor of Political Economy

in the University of Wisconsin. He later became Associate Professor of

Economics in the University of Minnesota and

eventually professor of marketing at Columbia University, where

he retired in 1950. Nystrom served as editor of the American Marketing Journal

and as the first editor of its successor, the Journal of Marketing. He was also

a founding member of the American Marketing

Association. Nystrom

is frequently associated with the philosophy of futility, a phrase which he coined in his

1928 book Economics of Fashion to describe the disposition

caused by the monotony of the new industrial age. In this work he also

contributed to the concept of Hemline index. In the preface of "The Economics of

Retailing," Nystrom explained the aim of the book and its restrictions: "This

book aims to present fact material and to suggest constructive thought on the

subject of retail distribution. It does not tell how to get rich quick at

retailing. It presents but little theory and advocates no particular or special

method of doing the work of the retail store. Its purpose is to describe the

retail business as it is, and to point out the broad lines along which

retailing progress is being made. In this work the attempt has been made to

reduce the knowledge about retailing to teachable form, and to make it usable

alike to the ambitious, thinking man already in business and to the student who

desires to gain an intimate insight into this interesting as well as important

field of human work."  And

furthermore: "Except in fragmentary form, there has been but little

written upon which the writer could build. The effort has been made, with what

success the reader must judge, to bring together in one volume a summary of the

best thought so far expressed; but much of the material presented is the result

of the writer's own observation and experience in the retail business, and of

what he has gathered in conference with over a thousand retail store managers

and salespeople who were students in his classes in retail methods during the

years 1909 to 1915."

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