Tag Archives | Color


Read my skin: chameleon color communication deciphered

Chameleons can change color to blend in with the environment, but biologists from Arizona State University now say that chameleons’ body regions can also function as “billboards” for communicating different types of information during social interactions. Chameleons typically have resting colors that range from brown to green, with hints of yellow, but each chameleon also […]

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Women better with colors

A study examining visual processing in the brain found that men have greater sensitivity to detail and rapidly moving stimuli, while women are better at discriminating between colors. The findings, from researchers at the City University of New York, appear in the latest edition of Biology of Sex Differences. In one experiment, volunteers with normal […]

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Waitresses in red win tips race

Male restaurant customers give consistently higher tips – around 20 percent more – to waitresses wearing red, say hospitality researchers. The study, in the Journal of Hospitality and Tourism Research, also found that clothing color had no discernible effect on the tipping habits of female customers. Researchers Nicolas Guéguen and Céline Jacob based their findings […]

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Women more likely to bed men in red

The color red is a symbol of courage and sexuality, of power and passion – and new research suggests it also makes men more alluring to women. The new study, appearing in the Journal of Experimental Psychology: General, found that women from the United States, England, Germany and China, found men more appealing when they […]

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The Eyes Don’t Have It

Color perception is most definitely not in the eye of the beholder, according to researchers at the University of Rochester. Their images of living human retinas show that the number of color-sensitive cones in the retina differs dramatically among people – by up to 40 times. The mystery of why people appear to perceive colors […]

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