Long after women have chosen Mr. Stable over Mr. Sexy, they struggle unconsciously with the decision, with the highest levels of dissatisfaction occurring during ovulation. The new findings, from UCLA’s Martie Haselton, appear in the journal Hormones and Behaviorand add to previous research that showed how ovulation affects perception and female behaviors. Haselton’s new work […]
Previously thought to have no physiological effects, the prostatic fluid component of semen contains a protein that can trigger ovulation and other pregnancy-related hormonal responses in female mammals. The discovery, by an international team of scientists led by Gregg Adams at the University of Saskatchewan, raises intriguing questions about fertility in mammals, including humans. The […]
Nice guys finish last when women are wearing ovulation goggles, say University of Texas researchers who have been investigating exactlywhy females in the most fertile phase of their menstrual cycle choose sexy, rebellious cads to pair-up with. “Previous research has shown in the week near ovulation women become attracted to sexy, rebellious and handsome men […]
Women can more accurately identify a man’s sexual orientation when they are closest to their time of peak ovulation, say researchers at the University of Toronto and Tufts University. Their new study, appearing in Psychological Science, also claims that having romantic thoughts also heightens a woman’s ability to discriminate between straight and gay men. Enhanced […]
Ovulating women unconsciously buy sexier clothes, doing so not to impress men, say the University of Minnesota researchers who conducted the study, but to outdo rival women during the handful of days each month when they are ovulating. “The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by […]
Instead of using perfume to attract a mate, women may be better off going au naturel, say researchers from Florida State University who observed surges in testosterone when men were exposed to ovulatory odors. Scientists have known for some time that testosterone levels in male animals are influenced by the odor signals emitted by females. […]
It has long been recognized that women’s preferences for masculine men change throughout their menstrual cycle, but a new study from the Kinsey Institute pinpoints the areas of the brain that change around ovulation and reveals how these changes affect both sensory discrimination and risk processing. The study, published in Evolution and Human Behavior, sheds […]
