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Coolness no longer cool, say boffins

An intriguing new study – “Coolness: An Empirical Investigation” – suggests that the characteristics associated with coolness today are markedly different than those that originally generated the concept of cool. University of Rochester Medical Center psychologist Ilan Dar-Nimrod, who led the study, said that rebelliousness, emotional control, toughness and thrill-seeking no longer make up the […]

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