Tea flavors changing with shifting rainfall patterns
Tea is the most widely consumed beverage in the world after water. In the United States, tea purchases have increased…
Mis-synced music proves to be a powerful enhancement for TV ads
It turns out that offsetting the music soundtrack of TV adverts by an imperceptible amount makes the adverts significantly more…
Stark gender differences in art appreciation revealed
The market for art is worth US$65B worldwide but there has been little research conducted on how consumers actually determine…
Near-death experiences: new study finds evidence to back anecdotal claims
A four-year international study of 2,060 cardiac arrest cases in 15 hospitals in the United Kingdom, United States, and Austria…
This is your brain on dogs
How closely does the relationship between people and their dogs mirror the parent-child relationship? A new study has been investigating…
Autoimmune diseases linked to adolescent marijuana use
Medical researchers from the Universita degli Studi di Milano (Italy) say that exposure to marijuana during adolescence can seriously affect…