How do ideas spread? Why do some videos go viral? UCLA scientists have taken a first step toward answering these questions by identifying the brain regions associated with the successful spread of ideas. The research, reported in the journalPsychological Science, has broad implications and could lead to more persuasive advertisements and better ways for teachers […]
Scientists from Wake Forest University School of Medicine (WF) have discovered that in autistic individuals, connections between brain cells may be deficient within single regions, and not just between regions, as was previously believed. Using magnetoencephalography brain imaging technology to measure brain electrical activity, UF’s Tony Wilson administered a test called the 40 hertz auditory […]
