Tag Archives | attraction


Rats that ♥ cats: parasite rewires sexual attraction

Stanford University scientists have discovered that the complex and intriguing reproductive strategy exhibited by the single-celled parasite Toxoplasma gondii relies on altering the rodent brain to interpret cat odors as sexually attractive. The new findings fill a gap in existing knowledge about a most peculiar parasite that one scientist believes could also be subtly rewiring […]

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Red makes men behave “like animals”

A new study by two University of Rochester psychologists adds color – literally and figuratively – to the age-old question of what attracts men to women. Through five experiments, Andrew Elliot and Daniela Niesta demonstrate that the color red makes men feel more amorous toward women. Most surprisingly, men are unaware of the role the […]

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