Ipana Tooth Paste Ad: Bacteria Strikes Out Henry 1930's-50's 7.5 x 15 inch For Sale
Ipana Tooth Paste Ad: Bacteria Strikes Out Henry 1930's-50's 7.5 x 15 inch:
This is aIpana Tooth Paste Ad. Hard to Find Early Page!Great Artwork!This wascut from the original newspaper Sunday comics section of 1930's -1950's.Size: 7.5 x15 inches (Third Full Page ). Paper:Some light tanning/wear, otherwise: Excellent!Bright Colors! Pulled from loose sections!(Please Check Scans) Free Postage USA!$20.00TotalInternationalpostage on any size order Flat Rate. I combine postage on multiple pages. Check out my other sales for more great vintageComicstrips and Paper Dolls.Thanks for Looking!
*Fantastic Pages for Display and Framing!
Ipana /aɪˈpænə/ was the name of a popular toothpaste product manufactured by Bristol-Myers Company. The wintergreen flavored toothpaste (0.243% sodium fluoride was its active ingredient) reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s.
Ipana was first introduced in 1901 by the Bristol-Myers Company of New York. Ipana was an early and large sponsor on United States radio broadcasts starting in 1923 with the program The Ipana Troubadors. In the 1950's, Bristol-Myers saturated women's periodicals with a broad based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories and McCalls were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaning perceptions that Ipana was a product for women and children.
Sales of Ipana declined throughout the 1960's, and by the early 1970's due to increased marketing efforts from Bristol-Myers competitors Procter & Gamble, Colgate, and others. Color television was increasing in popularity, and Bristol-Myers was uninterested in investing in color television programming, and found that manufacturing pharmaceuticals was more lucrative; many of its basic care products were withdrawn from the market.
By the late 1970's, Ipana was discontinued entirely in the United States, but was sold elsewhere in the world. In 1986, a new gel version of Ipana containing two fluorides was introduced in Turkey. In 2005, River West Brands, a Chicago-based brand revitalization company, re-introduced Ipana into the U.S. marketplace. At present, the Ipana brand is a leading toothpaste in Turkey.
River West Brands divested itself of Ipana in October 2009. River West sold the Ipana brand and related IP to Maxill Inc. of Canada. Maxill, one of the top three selling toothbrush makers in Canada, brought Ipana back to life in early 2011 as a "retro brand" in the professional dental market, where Maxill had come to dominate the oral hygiene category.
Bucky Beaver (voiced by Jimmie Dodd) was the marketing icon and mascot of Ipana commercials from the 1950s. Bucky Beaver's slogan was "Brusha... Brusha... Brusha. Get the New Ipana - it's dandy for your teeth!" Mr. Decay Germ was the villain in the Ipana Toothpaste commercials. In the commercials, Bucky Beaver told him, "Mr. Decay Germ, stay away from me. I'm sick and tired of cavities. Go bother someone else now."
In popular culture
Under the name Frances Westcott, Frances Bergen, wife of the famed ventriloquist Edgar Bergen and mother of actress Candice Bergen, worked for the influential Powers Modelling Agency and her face appeared as "the Ipana Girl" in toothpaste ads in magazines.
Before becoming a revolutionary beat poet and counterculture icon, Allen Ginsberg worked on the "Brusha, brusha, brusha" campaign as a market researcher.
In the 1973 movie Paper Moon, Ryan O'Neal's character is seen purchasing a tube of Ipana toothpaste.
The product's jingle was sung by Jamie Donnelly (playing the role of Jan) in the 1978 film Grease.
In the 1999 movie Blast from the Past, Eve (played by Alicia Silverstone) realizes that Adam (Brendan Fraser) really has been living in a fallout shelter since the '60s when she finds a new tube of Ipana toothpaste in his suitcase.
The brand was featured in a montage from the 2012 Tim Burton film, Dark Shadows, in which Barnabas Collins (played by Johnny Depp) is brushing his teeth in front of a mirror absent of his reflection. On a bathroom shelf over his right shoulder is the packaging for Ipana.
*Please note: collecting and selling comicshas been my hobby for over 30 years. Due to thehours of my job I can usually only mail packages out on Saturdays. I send out First Class orPriority Mail which takes 2 - 7 days to arrive in the USAand Air Mail International which takes 5 - 30 days or more depending on where youlive in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it rightMany Thanks to all of my1,000's of past customers around the World.EnjoyYour Hobby Everyone and Have Fun Collecting!