14 February 2012

How to spot Internet dating liars

by Will Parker

A linguistic analysis carried out by US communications experts has revealed a list of tell-tale language traits that liars use in their online dating profiles. "Generally, people don't want to admit they've lied," said Catalina Toma, from the University of Wisconsin-Madison. "But we don't have to rely on the liars to tell us about their lies. We can read their handiwork."

For their study, Toma and co-researcher Jeffrey Hancock, a communication professor at Cornell University, compared the personal descriptions written for four Internet dating websites with the writer's actual height, weight and age. A detailed linguistic analysis was then performed. The complete findings appear in the Journal of Communication. Amongst the key findings:

In the second part of the study, the researchers asked a group of participants to judge the profiles based solely on the written self-descriptions. "We asked them to tell us how trustworthy the person who wrote each profile was. People are just bad at this. They might as well have flipped a coin," Toma said, claiming the analysis provided a distinct advantage over the human assessors, correctly identifying profile liars about 65 percent of the time.

The study also notes that in the profiles analyzed almost everybody lied about something. Weight was the most frequent transgression, with women off by an average of 8.5 pounds and men missing by 1.5 pounds on average. Half lied about their height, and nearly 20 percent changed their age.

Toma says the findings are not out of line with what is known about liars in face-to-face situations. "Online daters' motivations to lie are pretty much the same as traditional daters," she says. "It's not like a deceptive online profile is a new beast."

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Source: University of Wisconsin-Madison