Tag Archives | Advertising


Mis-synced music proves to be a powerful enhancement for TV ads

It turns out that offsetting the music soundtrack of TV adverts by an imperceptible amount makes the adverts significantly more memorable in viewers’ minds. Researcher Andy Rogers, from the University of Huddersfield (UK), detailed his discovery at the International Computer Music Association’s 2014 conference, held in Athens. “The audience at the conference were very interested […]

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