RARE "Health & Fitness Guru" Bernarr MacFadden Hand Signed Card COA For Sale
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RARE "Health & Fitness Guru" Bernarr MacFadden Hand Signed Card COA:
$149.99
Up for sale a RARE! "Health & Fitness Guru" Bernarr MacFadden Signed Card. This item is authenticated By Todd
Mueller Autographs and comes with their certificate of authenticity.
ES-3135
proponent of physical culture, a
combination and health theories. He founded the Publications. He
was the predecessor of Charles Atlas and Jack LaLanne; together they shaped the American cultural trend
of "obsession with diet, health and fitness". However, Macfadden
himself thought it best "to live a wholesome, rational life, and to forget
the body as much as possible. Born in Mill Spring, Missouri,
Macfadden changed his first and last names to give them a greater appearance of
strength He thought "Bernarr" sounded like the roar of a lion,
and that "Macfadden" was a more masculine spelling of his last name. As
a young child, Macfadden was weak and sickly. After being orphaned by the time
he was 11, he was placed with a farmer and began working on the farm. The hard
work and wholesome food on the farm turned him into a strong and fit boy. When
he was 13, however, he moved to St. Louis, Missouri and
took a desk job. Quickly his health reverted again and by 16 he described
himself as a "physical wreck". He started exercising again with dumbbells, walking up to six miles a day with a lead weight in
his clothes, and he became a vegetarian. He quickly regained his previous health. Macfadden
founded Physical Culture magazine in 1899, and was editor up
to the August 1912 issue. Aided by long-time Supervising Editor Fulton Oursler, Macfadden eventually grew a publishing empire,
including Liberty, True Detective, True Story, True
Romances, Dream World, Ghost Stories, the
once-familiar movie magazine Photoplay, and the tabloid newspaper, The New York Evening Graphic. Macfadden's magazines
included SPORT, a
preeminent sports magazine prior to Time Inc.'s Sports Illustrated. Ghost
Stories was a nod in the direction of the rapidly growing field
of pulp magazines, though it
was a large-size magazine that preserved Macfadden's confessional style for
most of its stories. In 1928, Macfadden made more overt moves into
the pulps with, for example, Red Blooded and Tales of Danger and Daring (1929).
These were all unsuccessful. In 1929, Macfadden underwrote Harold Hersey's pulp chain, the Good Story Magazine Company. Macfadden titles like Ghost
Stories and Flying Stories continued as Good Story
publications. Other intended Macfadden pulps, like Thrills of
the Jungle (1929) and Love and War
Stories (1930), originated as Good Story magazines. In
1931, Macfadden purchased the assets of the Mackinnon-Fly magazine publishers,
which gave him the pioneering sci-fi pulp Amazing Stories, and several other titles; they were published
under the Teck Publications imprint. This apparently made Good Story expendable
and financial support was withdrawn almost immediately. The Teck titles lasted
under Macfadden control until being sold in the late '30s, after which
Macfadden was absent from the pulp field.Macfadden also contributed to many
articles and books including The Virile Powers of Superb of Physical Culture (1911–1912), Fasting for
Health (1923), and The Milk Diet (1923). Macfadden
popularized the practice of fasting that previously had been
associated with illnesses such as anorexia nervosa. He felt strongly that fasting was one of the
surest ways to physical health. Many of his subjects would fast for a week in
order to rejuvenate their body. He claimed that "a person could exercise
unqualified control over virtually all types of disease while revealing a
degree of strength and stamina such as would put others to shame" through
fasting. He saw fasting as an instrument with which to prove a man's
superiority over other men. Macfadden had photographs of himself taken before
and after fasts to demonstrate their positive effects on the body. For example,
one photograph showed Macfadden lifting a 100-pound dumbbell over his head
immediately after a seven-day fast. Macfadden acknowledged the difficulties of
fasting and did not support it as an ascetic practice but rather because he
believed its ultimate benefits outweighed its costs.
He was particularly opposed to the consumption of white bread, which he
called the "staff of death". Macfadden
established many "healthatoriums" in the eastern and midwestern
states. These institutions offered educational programs such as "The
Physical Culture Training School". Although he gained his reputation for
physical culture and fitness, he gained much notoriety for his views on sexual
behavior. He viewed intercourse as a healthy activity and not solely a
procreative one; this was a different attitude than most physicians had at the
time. He also attempted to found a "Physical Culture City" in Monroe
Township, Middlesex County, New Jersey, which folded after a few
years and became the vacation-cabin neighborhood, and, later, suburban
development of Outcalt. Nicknamed "Body Love Macfadden" by Time – a moniker he detested – he was branded a
"kook" and a charlatan by many, arrested on obscenity charges, and
denounced by the medical establishment. Throughout his life, he campaigned
tirelessly against "pill-pushers", processed foods, and prudery. Macfadden
made an unsuccessful attempt to found a religion, "cosmotarianism",
based on physical culture. He claimed that his regimen would enable him to
reach the age of 150.
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