Apple Genius “To the Crazy Ones” - “Think Different” Advertising Campaign Poster For Sale
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Apple Genius “To the Crazy Ones” - “Think Different” Advertising Campaign Poster:
For the real Apple enthusiast!!
Apple Genius “To the Crazy Ones” “Think Different” Advertising Campaign Poster
This poster was created by Apple Computer in the 1997 as part of Think Different advertising campaign with Steve Jobs’ return to Apple. One of his top priorities was a renewal of Apple’s image. Lee Clow and his team from TBWA Chiat/Day said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. They presented a new slogan and for Apple’s advertising ads: “Think Different”.
The Think Different campaign consisted of two main parts, there is a television commercial and a print campaign.
The Apple Genius “To the Crazy Ones” Think Different Advertising Poster is very rare because it wasn’t made available to the general public because at that time Apple had lost hundreds of millions of dollars and cut thousands of jobs. The poster was only distributed to authorized Apple Computer dealers.
The poster measures 14 inches wide by 22 inches long and is printed:
To the crazy ones
“Here's to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo. You can quote them,
disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They Invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy
How else can you stare at an empty canvas and see a work of art?
Or gaze at a red planet and see a laboratory on wheels.
We make tools for those for those kinds of people.
Because while some may see them as the crazy ones, we see genius.
And it’s the people who are crazy enough to think they can
change the world, actually do.”
The poster includes pictures of Pablo Picasso, Albert Einstein, Mahatma Ghandi, Martha Graham, Bob Dylan Thomas Edison and Neil Armstrong.
The bottom of the poster has the Apple Multicolored Logo and “Think Different”
Available is a defining piece of Apple history. It would be great as a gift, or a framed or laminated wall decoration.
The poster is in very good condition - well preserved considering it’s age. It has been stored in a poster tube since 1997. It does not have any rips, tears or sharp corners only mild discoloration. Please refer to the pictures.
The poster will be shipped to you rolled up (unfolded) in a heavy duty poster tube.