"Engineering Color Designer" Howard Ketcham Signed Bio Page for Sale

"Engineering Color Designer" Howard Ketcham Signed Bio Page For Sale

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

"Engineering Color Designer" Howard Ketcham Signed Bio Page:
$49.99

Up for sale"Engineering Color Designer" Howard Ketcham Signed 5X8 Bio Page.

ES-6239E
An "ad-man turned colorest"and known as "the father of color engineering", Howard Ketcham becamepart of the Color Revolution through his work with DuPont corporation's DucoColor Advisory Service. There for eight years he was Du Pont's chiefcolorist, and not only created and managed colors but set up a tracking methodto determine which colors led to the strongest sales. "Beginning inthe summer of 1929 Ketcham tracked these three groups and measured the rise andfall of color families, such as reds, browns, and yellows. His researchrevealed how the Great Depression affected consumers' buying habits. By1933 black was back in business, a major challenger to blue. The AutomobileColor Index summarized these trends ...Displaying 750of 2047 characters.