Reusable shopping bags trigger junk food purchases

Bringing reusable bags to the grocery store can mean you’re an environmentally friendly shopper. But a new study in the Journal of Marketing shows it also influences the things you buy. Specifically, bringing your own bags makes you more likely to purchase organic food – and junk food.

The study is one of the first to demonstrate that bringing one’s own grocery bags causes significant changes in food purchasing behavior. The researchers (Uma R. Karmarkar from Harvard University and Bryan Bollinger from Duke University) collected loyalty cardholder data from a single location of a major grocery chain in California between May 2005 and March 2007. They compared the same shoppers on trips for which they brought their own bags with trips for which they did not.

The researchers found that when shoppers brought their own bags, they were more likely to purchase organic foods. At the same time, bringing one’s own bags also increased the likelihood that the shopper would purchase junk food.

“Grocery store shoppers who bring their own bags are more likely to purchase organic produce and other healthy food,” noted Karmarkar. “But those same shoppers often feel virtuous, because they are acting in an environmentally responsible way. That feeling easily persuades them that, because they are being good to the environment, they should treat themselves to cookies or potato chips or some other product with lots of fat, salt, or sugar.”

“In short, bringing your own bags changes the way you shop,” adds Bollinger.

Related:
Discuss this article in our forum
Slow food, better mood
Massive decline in food crop diversity threatens global food security
Tap water implicated in rise of food allergies
Modern crops’ lack of adaptability threatens global food chains

Source: AMA

, , , ,

Comments are closed.

The Journal of Creative Behavior picture

The Journal of Creative Behavior

$100.00



kitchen bathroom towel Whiskey behavior drink funny drying cloth picture

kitchen bathroom towel Whiskey behavior drink funny drying cloth

$9.99



Mindless Behavior Poster Centerfold 2925A Mindless Behavior on back picture

Mindless Behavior Poster Centerfold 2925A Mindless Behavior on back

$4.70



Vintage MIRROR

Vintage MIRROR "Proprietor not responsible for behavior when intoxicated" SIGN

$27.95



Cool Vintage 1984 ABA Association for Behavior Analysis Convention Pinback picture

Cool Vintage 1984 ABA Association for Behavior Analysis Convention Pinback

$5.00



FBI Behavioral Analysis Unit CRIMES AGAINST ADULTS subdued gray POLICE PATCH picture

FBI Behavioral Analysis Unit CRIMES AGAINST ADULTS subdued gray POLICE PATCH

$7.99



Worst Behaviour, Simon Hanselmann (Megg, Mogg & Owl) picture

Worst Behaviour, Simon Hanselmann (Megg, Mogg & Owl)

$30.00



The Journal of Creative Behavior - LOT of 20 Issues - No Duplicates 1983 - 1995 picture

The Journal of Creative Behavior - LOT of 20 Issues - No Duplicates 1983 - 1995

$124.95



B.F. Skinner (Psychologist) ~ Signed Science and Human Behavior BF ~ JSA COA picture

B.F. Skinner (Psychologist) ~ Signed Science and Human Behavior BF ~ JSA COA

$1195.00



"Behavioral Genetics" Seymour Benzer Hand Signed Announcement Todd Mueller COA

$349.99



Powered by WordPress. Designed by WooThemes