4 April 2012

Facebook study reveals social media gender traits

by Will Parker

A new European study into Facebook usage reports that women, but not men, feel less happy and less content with their lives the longer they spend on Facebook. The study, carried out by Leif Denti at the University of Gothenburg, also revealed that women spend much longer than men on Facebook.

The new study adds to the burgeoning number of academic analyses into the world's most popular online social destination. Previous studies have linked Facebook usage to depression, changes in brain size and obesity.

One of the most interesting statistics revealed in the new study is the large amount of time both genders spend on Facebook. On average, users logged on 6 times per day, with women spending a total of 81 minutes Facebooking, while men spent a total of 64 minutes. Around half of the study's participants indicated that it is "difficult to stay updated and on top of things" without Facebook.

Other findings from the study include:

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Source: University of Gothenburg