22 March 2011

Men fueling plastic surgery boom

by Kate Melville

Statistics released this week by the American Society of Plastic Surgeons (ASPS) show that more men are going under the knife to try and preserve their youthful looks. While cosmetic plastic surgery procedures in men were up only 2 percent overall in 2010, many individual procedures increased significantly. Facelifts for men rose 14 percent in 2010 while male liposuction increased 7 percent.

The ASPS statistics show that men underwent more than 1.1 million cosmetic procedures in 2010, both minimally-invasive and surgical. The fastest-growing cosmetic procedures for men are surgical, with facelifts, nose jobs and eyelid surgery being the most popular.

More exotic enhancements are also gaining favor. Just over one hundred men had buttock enhancements implanted in 2010, while more than 6,000 got chin implants. The stats don't include figures on penile augmentation, but calf augmentation and lip augmentation both figured, each attracting more than 500 men.

"The growth in cosmetic surgical procedures for men may be a product of our aging baby boomers who are now ready to have plastic surgery," crowed a delighted Phillip Haeck, president of the ASPS. "Minimally-invasive procedures such as Botox [clocking up an astonishing one billion dollars in 2010] and soft tissue fillers work to a point. However, as you age and gravity takes over, surgical procedures that lift the skin are necessary in order to show significant improvement."

The key increases (2010/2009) in men's procedures:

  1. Facelift 14 percent
  2. Ear Surgery (Otoplasty) 11 percent
  3. Soft Tissue Fillers 10 percent
  4. Botox 9 percent
  5. Liposuction 7 percent
  6. Breast Reduction 6 percent
  7. Eyelid Surgery 4 percent
  8. Dermabrasion 4 percent
  9. Laser Hair Removal 4 percent
  10. Laser Treatment of Leg Veins 4 percent

Plastic surgeons say that another trend they see in male plastic surgery is the type of patient seeking their services. "Typically people think of celebrities and high profile men going under the knife," said ASPS member Stephen Baker. "The typical male cosmetic surgery patient that I see is an average guy who wants to look as good as he feels. Most of my patients are 'men's men,' the kind of guy you might not think would have plastic surgery. They want to look good."

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Source: American Society of Plastic Surgeons