22 November 2010

More of oxytocin's effects revealed

by Kate Melville

New experiments with oxytocin - known as the love hormone because of its importance in bonding between romantic partners and mothers and children - have shown it to have a profound influence on value judgments as well as feelings of well-being and our sensitivity to advertising. The findings were presented at the Neuroscience 2010 conference.

Oxytocin is best known for its vital role in childbirth and breastfeeding, and animal studies have shown that it is also important in monogamous social relationships. Recently, economic research in humans implicated oxytocin in trust and empathy. Additional animal research shows that it may be more rewarding than cocaine to new mothers.

Key findings from the new research includes:

Marriages fixed with oxytocin
Oxytocin impacts learning processes
Oxytocin Touted As Autism Treatment
Could oxytocin levels identify high risk parents?

Source: Society for Neuroscience