Prehaps its the name, but its got off to a bad start
You enter the Church dressed as a virtual animated figure. Once inside you mingle with dozens of other animated church-goers, walk around the pews, the nave, talk to other worshippers, even go up and get blessed by the Bishop.
A number of nasty problems have arisen....You can call yourself any name you like. Such Devil, Anti-Christ etc....furthermore you can "shout" to the whole congregation, even deny God. Disrupt others in virtual prayer, jump up and down or lay prostrate

The whole scene looks like a Saterday night rave up
with people shouting and swearing at will.