My odds:-

79% It's a Publicity Stunt.
13% It's a Scam.
7.9999999999999% It's Bad Science.
0.0000000000001% It's Real.

PS I have probably vastly overestimated the chances of it being real. (I didn't want to wear out my zero key)

Eduardo
Resistance is futile. Capacitance is efficacious.
There are 10 types of people in the world... Those who understand binary, and those who don't.