"Drinkers' brains are tricked into thinking a glass of white wine is better and more expensive tasting when exposed to the red or blue background lighting than those in rooms with green or white background lighting. And connoisseurs are warned to be wary of unscrupulous bar owners who try to pass off cheap plonk in trendy lit bars."


I getting a bit dubious about these envornmental factors that studies keep turning up. We published one a while back about Windex and ethics


Which seemed a bit bizarre. They do get covered a lot in the press though!