It depends on what's important to you. Your hair will see the positive affects of this blowdryer but whatever you try to achieve also depends on other products. Contrary to what uncle al commented, the price on a lot of these manuafactured products derives from technology and research implemented by a variety of scientists, researchers, marketing people etc. The truth is the bottom line on higher end products is worth the price. Speaking as someon who just started using Mega Hot products combined with Ionic heat resistant spray, the difference in what my hair looks and feels like is 80 times better than before.