"The Narcissistic Personality Inventory asks students to react to such statements as "If I ruled the world, it would be a better place," "I think I am a special person" and "I like to be the center of attention."

The study found that almost two-thirds of recent college students showed narcissism scores that were above the average 1982 score. Thirty percent more college students showed elevated narcissism in 2006 compared to 1982."


What's behind this rise and what is the impact on society (if any)?