I've touched on this in the past, the thought that it would take a mega-disaster to galvanize people into action. I speculated that the death of thousands of Penguins in Antarctica would be the lightning rod. With all the pitiful starving birds dying on TV, how could the nay-sayers keep up the "You guys are a bunch of Chicken Littles, GW is Left Wing BS, it's all a natural part of Nature" line? But even then, would Chinese TV choose to show a story like that?